How it works
Process is straightforward, but the timeline depends on you. Six weeks is the goal but nothing's open-ended.
Stage 1
Kickoff + Audit
Week 1
We align on where you are, where you're going, and what you're competing against. We build the brief together. Come ready, leave prepared.
Stage 2
Mood Session
Weeks 1-2
A collaborative session to lock visual direction before any design begins. What you like, what you don't, and why it matters…all before a single file is opened.
Stage 3
First Looks
Weeks 2-3
Two distinct brand directions. Full creative rationale. You pick one, or we find the direction inside both.
Stage 4
Refinements
Weeks 3-4
Two rounds of structured feedback. We sharpen, tighten, and solve what surfaced during First Looks. This is where the brand gets built.
Stage 5
Final Presentation
Weeks 5-6
Polish only. The brand in final form, presented for approval. No new directions at this stage; we're finishing, not starting over.
Stage 6
Style Guide + Handoff
Week 6
Everything delivered, documented, and ready to deploy.