Kind Over Nice logo in white

HUMAN TALENT IS NOT A LUXURY

Niceness is easy. Kindness costs something.
Let's spend wisely.
KS MCMLXXXVII
spiral [#29]
The work
See some brands
Services
Our three offerings
dream
Eight Grand Brand™
bite
Strategy  & Consulting
lift
Fractional CD/AD
Eight
Grand Brand™
$8,000 @ 6 Weeks

Full brand build for growing companies. Strategy, identity, messaging, assets. Fixed price, no surprises.

What's Included?
Brand Sprint
& More
$1,000 @ 90 MIN

Not sure what you need? Let's sit for 90 minutes for guaranteed clarity. Prioritized roadmap of what to do next. A la carte work available for focused needs.

Book a Sprint
Need More
Dedication?
By Conversation

Senior creative leadership without the hire. Great for agencies that need a flexible CD on a project, and VC Portfolios that need brand oversight across multiple companies and acquisitions.

Hire me
Kind Over Nice is led by Kingsley Spencer.
saw
Twenty years in brand and creative work and a strong network to back it.

Started in production, moved through product development, and eventually here in creative direction and strategy. Spent over a decade as a creative leader at a full-service agency. Left to do the work without the insanity.

The clients I’m proudest of aren’t always the biggest names...they’re the ones where the work actually moved something. A cooler brand that tripled its revenue, NHL jerseys worn on ice at MSG, a food bank that finally looked like it deserved.

KoN exists because good brand work shouldn’t require a procurement department to buy it.
99
Problem
Lorem Ipsum Dolor amit
99
Problems
Lorem Ipsum Dolor amit
99
Problems
Lorem Ipsum Dolor amit
100%
Real
But a 401k ain't one